Sony Digital Still Camera in Bronx, NY

W800 Compact Camera with 5x Optical Zoom

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W800 Compact Camera with 5x Optical Zoom

Sony DSCW800B

20.1MP Super HAD CCD sensor for beautifully detailed images
Sony Lens w/ 5x Optical Zoom
Reduced blur with SteadyShot Image stabilization
Simplify camera menu with Easy Mode

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W830 Compact Camera with 8x Optical Zoom

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W830 Compact Camera with 8x Optical Zoom

Sony DSCW830

This product is compatible with Final Cut Pro X and iMovie.

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WX220 Compact Camera with 10x Optical Zoom

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WX220 Compact Camera with 10x Optical Zoom

Sony DSCWX220B

2 Color Options

This product is compatible with Final Cut Pro X and iMovie.

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WX350 Compact Camera with 20x Optical Zoom

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WX350 Compact Camera with 20x Optical Zoom

Sony DSCWX350B

2 Color Options

This product is compatible with Final Cut Pro X and iMovie.

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WX500 Compact Camera with 30x Optical Zoom

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WX500 Compact Camera with 30x Optical Zoom

Sony DSCWX500B

The results of over 150 years of ZEISS® expertise in high-precision optics is perfectly clear: this 24-720 mm lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS® T* multilayer, anti-reflective coating effectively eliminates surface ghosting and flare.
The more light that strikes a sensor, the more brilliant the resulting image. So the Exmor R® CMOS sensor with 18.2 effective megapixels uses back-illuminated design to let four times more light in than more conventional sensors. It's twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise.
To transform data from the Exmor R® CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing, and area-specific noise reduction technologies. This combination reproduces realistic images with truer colors and textures, and with exceptional precision in real time.
The high-resolution LCD monitor on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD monitor to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain a stress-free posture while monitoring a scene that you want to shoot at a low position.

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5100 E-mount camera with APS-C sensor

Sony ILCE5100LB

2 Color Options

The BIONZ X image processing engine reproduces texture and detail in real time-for remarkably realistic images with rich tonal gradations and a natural appearance. Visual noise is nearly imperceptible, thanks to advanced area-specific noise reduction. Detail reproduction technology delivers fine textures, and diffraction-reducing technology optimizes the performance of any lens.
Press the MOVIE button to record movies that are notable for their sharpness and lack of visual noise - in your choice of 60p, 60i, or 24p. Improved Fast Hybrid AF provides remarkably fast and accurate autofocusing and tracking. P/A/S/M modes give you control over how the image looks, and Clear Image Zoom lets you zoom with extra clarity.
Shoot with unparalleled precision, thanks to advanced Fast Hybrid AF. Improved phase-detection and contrast-detection capabilities achieve autofocus in 0.07 seconds. Advanced features include faster data reading from the image sensor, higher-speed BIONZ X data processing, more advanced AF algorithms, and optimized control of the lens drive.
The Fast Hybrid AF system has 179 accurate phase-detection AF points, covering nearly the entire image area. They enhance subject tracking and the capture of fast-moving subjects, and improve scene recognition as well as subject size detection. Combined with 25 high-speed, high-precision contrast-detection AF points, you can capture with confidence.

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6000 E-mount camera with APS-C Sensor

Sony ILCE6000B

2 Color Options

Create images of astounding beauty that surpass your expectations with Sony's newly developed 24.3-effective- megapixel APS-C image sensor. The same size as found in most DSLRs, this sophisticated sensor offers high sensitivity in dimly lit environments and strikingly attractive foreground and background defocusing. You'll enjoy the increased light collecting efficiency of a gapless on-chip lens structure, extremely low noise throughout a wide sensitivity range of ISO 100 to 25600, and superb corner-to-corner image quality with lifelike color, supreme detail and smooth tonal gradations that reveal every nuance of your scene.
Astonishingly fast, Sony's sophisticated BIONZ X image processing engine reproduces textures and details in real time as seen by the naked eye. The resulting images are remarkably realistic with especially rich tonal gradations and a natural three-dimensional appearance. Whether shooting still images or movies, visual noise is nearly imperceptible, thanks to further advanced area-specific noise reduction. Detail reproduction technology delivers more finely detailed textures while diffraction-reducing technology optimizes the performance of any lens you mount to enable advances such as finer details at small aperture settings.
Press the MOVIE button to start recording beautiful movies that are notable for their sharpness and lack of visual "noise" - in your choice of 60p, 60i or 24p. New improved Fast Hybrid AF provides remarkably fast and accurate autofocusing and tracking while shooting movies. You can also use P/A/S/M modes to achieve maximum control over how the image looks, and zoom with extra clarity, courtesy of Clear Image Zoom.
Capture every subject clearly with unparalleled precision, at record speed, thanks to Sony's newly advanced Fast Hybrid AF with vastly improved phase-detection and contrast-detection capabilities. Faster data reading from the image sensor, higher-speed BIONZ X data processing, more advanced AF algorithms and optimized control of the lens drive delivers approximately 35% faster performance than in previous systems. *Among interchangeable-lens digital cameras equipped with an APS-C image sensor as of February 12, 2014, based on Sony research. Measured using internal methods with an E PZ 16-50 mm F3.5-5.6 OSS IS lens mounted. CIPA guideline compliant.

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6000 E-mount camera with APS-C Sensor

Sony ILCE6000LB

3 Color Options

Create images of astounding beauty that surpass your expectations with Sony's newly developed 24.3-effective- megapixel APS-C image sensor. The same size as found in most DSLRs, this sophisticated sensor offers high sensitivity in dimly lit environments and strikingly attractive foreground and background defocusing. You'll enjoy the increased light collecting efficiency of a gapless on-chip lens structure, extremely low noise throughout a wide sensitivity range of ISO 100 to 25600, and superb corner-to-corner image quality with lifelike color, supreme detail and smooth tonal gradations that reveal every nuance of your scene.
Astonishingly fast, Sony's sophisticated BIONZ X image processing engine reproduces textures and details in real time as seen by the naked eye. The resulting images are remarkably realistic with especially rich tonal gradations and a natural three-dimensional appearance. Whether shooting still images or movies, visual noise is nearly imperceptible, thanks to further advanced area-specific noise reduction. Detail reproduction technology delivers more finely detailed textures while diffraction-reducing technology optimizes the performance of any lens you mount to enable advances such as finer details at small aperture settings.
Press the MOVIE button to start recording beautiful movies that are notable for their sharpness and lack of visual "noise" - in your choice of 60p, 60i or 24p. New improved Fast Hybrid AF provides remarkably fast and accurate autofocusing and tracking while shooting movies. You can also use P/A/S/M modes to achieve maximum control over how the image looks, and zoom with extra clarity, courtesy of Clear Image Zoom.
Capture every subject clearly with unparalleled precision, at record speed, thanks to Sony's newly advanced Fast Hybrid AF with vastly improved phase-detection and contrast-detection capabilities. Faster data reading from the image sensor, higher-speed BIONZ X data processing, more advanced AF algorithms and optimized control of the lens drive delivers approximately 35% faster performance than in previous systems. *Among interchangeable-lens digital cameras equipped with an APS-C image sensor as of February 12, 2014, based on Sony research. Measured using internal methods with an E PZ 16-50 mm F3.5-5.6 OSS IS lens mounted. CIPA guideline compliant.

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H300 Camera with 35x Optical Zoom

Sony DSCH300B

With the built-in 35x optical zoom-one of the most powerful zoom lenses for Cybershot-no image will ever be out of reach. You'll be able to get close to the action with ease, shooting brilliantly detailed images across the full focal length.
See the true detail in every image, thanks to a 20.1 MP Super HAD CCD sensor. You'll be able to capture rich, detailed, colorful images that maintain their high quality even when reproduced as A4 prints or bigger.
Get the full picture with 360 Sweep Panorama. Simply press the dedicated button, sweep the camera from side to side and then watch as it automatically stitches the frames together to create one full panoramic image.
Most on-body flashes still struggle to deliver balanced, noise-free images in low-light conditions. That's where Advanced Flash differs - it automatically boosts the camera's sensitivity settings, so you'll be able to take brighter, clearer pictures with the same amount of light.

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DSC-H400 Compact Camera With 63x Optical Zoom

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DSC-H400 Compact Camera With 63x Optical Zoom

Sony DSCH400B

Get everything up close with powerful 63x Optical Zoom
Shoot incredibly smooth video 1 and stills
20.1MP Super HAD CCD sensor for beautifully detailed images
Picture Effect for more expressive photos

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HX300 Camera with 50x Optical Zoom

Sony DSCHX300B

Compose and shoot in confidence with the high-quality, DSLR-style camera body that fits reassuringly in your hand
Shoot detail-packed stills and movies, even indoors or in dim light, with the 20.4 effective megapixels Exmor R® CMOS sensor
Travel, wildlife and more, everything's covered by the high quality Carl Zeiss® Vario-Sonnar® T* lens with powerful 50x optical zoom
Make sure nothing's left out of the picture, the wide-angle lens packs more into holiday scenes, interiors and group shots

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HX400V Compact Camera with 50x Optical Zoom

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HX400V Compact Camera with 50x Optical Zoom

Sony DSCHX400B

Shoot detail-packed stills and movies, even indoors or in dim light, with the 20.4 effective megapixels Exmor R® CMOS sensor
To transform data from the Exmor R® CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colors and textures with exceptional precision in real time
Travel, wildlife and more, everything's covered by the high quality Carl Zeiss® Vario-Sonnar® T* lens with powerful 50x optical zoom
Simply press the shutter button halfway to activate Lock-on AF . It automatically adjusts the AF target frame size to match the subject size, improve tracking performance, and take full advantage of every photo opportunity

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HX50 Ultra Compact Camera with 30x Optical Zoom

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HX50 Ultra Compact Camera with 30x Optical Zoom

Sony DSCHX50VB

With the smallest digital camera that has 30x optical zoom capability*
Shoot detail-packed stills and movies with a 20.4 megapixel Exmor R® CMOS sensor
Take crisp, blur-free still photos with Optical SteadyShot that cuts handheld wobbles when you're zoomed in or don't have a tripod
A BIONZ® processor delivers high-speed continuous shooting at 10 frames per second and finely detailed image quality

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HX80 Compact Camera with 30x Optical Zoom

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HX80 Compact Camera with 30x Optical Zoom

Sony DSCHX80

The results of over 150 years of ZEISS® expertise in high-precision optics is perfectly clear: this 24-720 mm lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS® T* multilayer, anti-reflective coating effectively eliminates surface ghosting and flare.
The more light that strikes a sensor, the more brilliant the resulting image. So the Exmor R® CMOS sensor with 18.2 effective megapixels uses back-illuminated design to let four times more light in than more conventional sensors. It's twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise.
To transform data from the Exmor R® CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing, and area-specific noise reduction technologies. This combination reproduces realistic images with truer colors and textures, and with exceptional precision in real time.
The high-contrast OLED Tru-Finder is far brighter than more conventional electronic viewfinders; now even more compact; displays real-time preview and shooting information, so what you see on-screen is exactly what you get in your shot; retractable for portability, safety, and convenience.

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HX90V Compact Camera with 30x optical zoom

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HX90V Compact Camera with 30x optical zoom

Sony DSCHX90VB

The results of over 150 years of ZEISS® expertise in high-precision optics is perfectly clear: this 24-720 mm lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS® T* multilayer, anti-reflective coating effectively eliminates surface ghosting and flare.
The more light that strikes a sensor, the more brilliant the resulting image. So the Exmor R® CMOS sensor with 18.2 effective megapixels uses back-illuminated design to let four times more light in than more conventional sensors. It's twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise.
To transform data from the Exmor R® CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing, and area-specific noise reduction technologies. This combination reproduces realistic images with truer colors and textures, and with exceptional precision in real time.
The high-contrast OLED Tru-Finder is far brighter than more conventional electronic viewfinders; now even more compact; displays real-time preview and shooting information, so what you see on-screen is exactly what you get in your shot; retractable for portability, safety, and convenience.

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HX99 Compact Camera with 24-720 mm zoom

Sony DSCHX99B

Covering the range from wide-angle 24 mm to telephoto 720 mm , the HX99 is the perfect camera for everything from memorable travel photos to everyday snapshots. The ZEISS® Vario-Sonnar T* lens delivers superb image quality all across the zoom range, and the Clear Image Zoom feature allows further magnification of the subject (up to 1440 mm ) while preserving high resolution. [1] 24 mm [2] 720 mm [3] 1440 mm
The HX99's image sensor - an 18.2 megapixel (effective) back-illuminated CMOS sensor - works with the advanced BIONZ X image-processing system to deliver superb image quality, even for fine textures and details. With a range of ISO80-6400 (expanded), even dimly lit scenes can be beautifully shot, while color-reproduction improvements produce natural-looking skin tones.
The HX99 is the first in the HX-series to record 4K video (QFHD, 3840 x 2160 pixels). High-quality 4K video is achieved with a full sensor pixel readout, and no pixel binning - collecting approximately 1.6x as much information as is required. This oversampling effect results in images of outstanding resolution with reduced moiré and jaggies.
The camera adopts Fast Intelligent AF using highly accurate contrast-detection autofocus with 0.09-second response. It achieves focus by minimizing wasted lens motion, predicting AF range and accelerating the lens drive, improving response so you can capture even more fleeting moments.

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RX0 ultra-compact shockproof waterproof digital camera

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RX0 ultra-compact shockproof waterproof digital camera

Sony DSCRX0

The ZEISS Tessar T* 24mm F4 lens delivers high-resolution images with less image distortion in peripheral areas, despite its wide-angle lens design. This ZEISS lens intensifies recordings' contrast and sharpness. Furthermore, you can capture improved images and suppress occurrence of ghost and flare by using an optional hood .
1.0-type stacked CMOS image sensor with DRAM chip enables up to 960fps/1000fps super slow motion and up to 1/32000 super-high shutter speed for movement that, in real time, is beyond human perception. The extended circuit features ample signal processing capacity and high-speed signal readout.
The high-speed BIONZ X image processing engine from Sony is as important as the lens and image sensor, as it powers conversion of light captured by the sensor, so photos and movies can be recorded with more natural details, more realism, richer tonal gradations and lower noise.
Thanks to built-in Wi-Fi, multiple RX0 cameras can be remotely controlled using a smartphone or tablet. Simply download free Imaging Edge Mobile app to your mobile device for remote control of camera shutter release, movie recording start/stop, and instant receiving of captured footage. Also, Bluetooth® is available and allows simultaneous remote power on/off operation .

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RX0 II premium tiny tough camera

Sony DSCRX0M2

The ZEISS® Tessar T* 24-mm F4 lens delivers high-resolution images with reduced peripheral distortion despite its wide-angle design. The improved 20-cm minimum focusing distance is perfect for selfies and shots of tabletop objects, while Clear Image Zoom enables up to 2x zoom with minimal quality loss. Ghosting and flare can be further suppressed with the use of an optional hood , and the surface coating on the front body makes it easier to wipe off water drops and dust.
The 1.0-type Exmor RSTM CMOS image sensor is stacked with a dedicated DRAM chip, allowing incredible 1/32,000 sec. shutter speeds that capture movement imperceptible to the human eye. The sensor also enables the camera's impressively wide dynamic range, from ISO 80 to ISO 12800.
The latest version of the BIONZ X image-processing engine provides high-resolution images with a wide dynamic range and reduced noise in low-light settings. Images are characterized by more natural details and richer tonal gradations. This improved BIONZ X now also enables internal recording of 4K movies .
The rugged, extra-super-duralumin body is smooth and sleek in design, with no protruding parts. Despite being barely larger than a matchbox, it includes a convenient 180°-tiltable LCD monitor and other handy features designed to make shooting stills and movies easier.

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RX100 Advanced Camera with 1.0 inch Sensor

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RX100 Advanced Camera with 1.0 inch Sensor

Sony DSCRX100B

extensive features in a sleek, compact camera crafted in weight-saving aluminum, with unique AA (Advanced Aspherical) lens
elegant design in strong, weight-saving aluminum; quality metal controls add a touch of luxury
the 20.2 effective megapixels 1.0 inch Exmor® CMOS sensor assures detailed still images and Full HD video plus high sensitivity
the high-speed BIONZ® imaging processor powers rapid shooting up to 10 fps and generates flawlessly clean, natural images

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RX100 II Advanced Camera with 1.0 inch sensor

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RX100 II Advanced Camera with 1.0 inch sensor

Sony DSCRX100M2B

20.2 effective megapixels 1.0 inch Exmor R® CMOS sensor ensures bright, clear detail in all your photos and Full HD video
back-illumination technology inside the sensor collects light more efficiently to ensure minimal levels of noise
the high-speed BIONZ® imaging processor powers rapid shooting up to 10 fps and flawlessly clean, natural images
with an extra-wide F1.8 aperture, the bright Carl Zeiss® Vario-Sonnar® T* lens lets you create smooth defocus effects

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RX100 III Advanced Camera with 1.0 inch sensor

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RX100 III Advanced Camera with 1.0 inch sensor

Sony DSCRX100M3B

The 1.0"-type Exmor R® back-illuminated CMOS sensor ensures bright, clear detail in all your photos and video. Sony's special back-illuminated design permits four times better light capture by moving light-blocking wire circuitry to the back side of the sensor.
All digital cameras need to convert the light captured by their sensor to a beautiful digital photograph. The engine that powers this conversion is just as important as your lens and a high-resolution sensor - so Sony developed the remarkable BIONZ X processor, allowing more natural details, more realistic images, richer tonal gradations, and lower noise while shooting both photos and movies.
The 24 mm wide-angle gets more of the scene-ideal for architecture and landscapes, while the 70 mm setting (at a bright F2.8) is great for portraits, close-ups (30 cm distance), and creative background blurring. Leveraging over 150 years of experience in precision optics, the ZEISS® lens gives your recordings intense contrast and sharpness, free from glare and reflection thanks to an advanced multi-layer coating.
The built-in electronic viewfinder offers more accurate and engaged photo composition, especially in bright lighting. An eye sensor allows instant switching between the viewfinder and LCD screen for convenient, intuitive shooting.

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RX100 IV - The Speed Master with memory-attached 1.0-type stacked CMOS sensor

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RX100 IV - The Speed Master with memory-attached 1.0-type stacked CMOS sensor

Sony DSCRX100M4B

Large-diameter ZEISS® Vario-Sonnar® T* 24-70 mm F1.8-2.8 lens allows wide-angle shooting out to 24 mm. Maximum aperture of F2.8 brightness at the telephoto end enables shooting images without camera shake and subject motion blur and capturing photos (such as portraits) with beautiful background defocusing. ZEISS® T* Coating reduces ghost and flare.
The world's first 1.0"-type stacked CMOS image sensor with DRAM chip enables up to 40x super slow motion and up to 1/32000 super-high-speed shutter beyond human perception. The extended circuit features higher signal processing capacity and more than five times faster high-speed readout than conventional models.
Digital cameras convert light captured by their sensor into digital images. Since the engine that powers conversion is as important as your lens and sensor, the RX100 IV features the high-speed BIONZ X processor for more natural details, more realistic images, richer tonal gradations, and lower noise while shooting photos and movies.
Using the mode dial to select HFR, it's easy to create super slow motion movies containing split-second moments of action. Choose shooting frame rates of 960/1,000fps, 480/500fps, or 240/250fps (NTSC/PAL) , for the speed of a moving subject. Image quality is nearly Full HD at 240/250 fps, and HD at 480/500 fps in Quality Priority mode. The end trigger mode also enables you to capture 2 or 4 seconds before the MOVIE button is pressed, letting you capture the decisive moment.

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RX100 V The premium 1.0-type sensor compact camera with superior AF performance

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RX100 V The premium 1.0-type sensor compact camera with superior AF performance

Sony DSCRX100M5AB

The large-diameter ZEISS® Vario-Sonnar® T* lens offers uncompromised images across its full optical range of 24-70 mm . The wide F1.8-2.8 aperture allows for fast shutter speeds and blur-free shooting, as well as beautiful background bokeh. Flare and ghosting is also dramatically reduced thanks to the high-performance T* coating.
The 20.1 effective MP 1.0-type stacked CMOS image sensor with DRAM chip enables up to 960fps super slow motion shooting and super high-speed Anti-Distortion Shutter up to 1/32000 sec. that are too fast for human eyes to perceive. Moreover, 315-point focal plane phase detection AF provides for extraordinarily precise autofocusing and tracking performance.
The updated BIONZ X image processing engine achieves even higher-speed processing performance than its predecessor , to capture fast-moving subjects at up to 24fps . The enhanced image- processing algorithm lets you capture more natural images, with less noise across the sensitivity range, while maintaining fine detail.
Focus on your subject faster with 315 phase-detection AF points across a wide area of the image (approx. 65% of the frame). The Hybrid AF system combines these densely-packed, ultra-fast phase-detection focus points with the precision of contrast detection AF, for dependable focusing even when tracking small or fast-moving subjects.

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RX100 VI - broad zoom range and super-fast AF

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RX100 VI - broad zoom range and super-fast AF

Sony DSCRX100M6B

The camera's no-compromise, 24-200 mm optics deliver superb image quality, which combined with high speed and pocket-sized portability makes it ideal for travel shooting or flexible professional work by even the most demanding users. In addition, Clear Image Zoom lets you further enlarge the center of the image digitally up to twice as much (400 mm equivalent) with almost no image degradation.
New optics for the RX100 VI include eight aspherical lens elements with 13 aspherical surfaces for high resolution to the edge of the image, across the zoom range. Four AA (advanced aspherical) lenses correct spherical and coma aberrations, and two ED glass elements suppress aberration, for high resolution even in the higher zoom range.
Small F-numbers throughout the zoom range make it easy to achieve fast shutter speeds and large amounts of bokeh. Even at a focal length of 100 mm , the maximum aperture stays at F4. This can reduce blurring in shots of fast-moving subjects, and it can also help portrait shots, where the subject will stand out against a high degree of background bokeh.
Advances in image stabilization deliver the equivalent of a 4.0-stop faster shutter speed at 200 mm , compensating for camera shake during handheld shooting even in telephoto or low-light conditions. Combined with the highly sophisticated optics design and advanced image processing engine, this contributes to the camera's excellent image quality. [1] SteadyShot OFF [2] SteadyShot ON

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RX10 Camera with 24-200 mm F2.8 Lens

Sony DSCRX10B

The massive 20.2 MP 1.0 inch Exmor R® CMOS sensor captures ultra-high definition images that take full advantage of the camera's sharp Carl Zeiss® lens. A bigger sensor captures more light, resulting in reduced noise levels and smooth, detailed low-light images.
The F2.8 Carl Zeiss® Vario-Sonnar® T* has a wide aperture, which allows more light to enter the lens. The unique T* multilayer lens coating gives you sharp, true-color image reproduction without flare or ghosting'. The wide aperture also enables you to control foreground and background blur levels, so you can be more creative with your photos.
The camera's BIONZ X image processor enables high-speed, high-precision processing of the information coming from the CMOS sensor. The image processor also helps the camera deliver a wide ISO range that extends up to ISO 25600, for incredible detail all the way through to the highest sensitivity setting.
With 100% frame coverage, wide viewing angle (33.1 ) and high eyepoint (23.3 mm), the OLED Tru-Finder shows you real-time effects before you press the shutter. The hi-res, hi-contrast OLED viewfinder can display a range of information including exposure levels, brightness, white balance, histogram, shooting information and face recognition.

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RX10 II with 24-200 mm F2.8 Lens

Sony DSCRX10M2B

The world's first 1.0"-type stacked CMOS image sensor with DRAM chip enables up to 40x super slow motion and up to 1/32000 super-high-speed shutter beyond human perception. The extended circuit features higher signal processing capacity and more-than-five times faster high-speed readout than conventional models.
Digital cameras convert light captured by their sensor into digital images. Since the engine that powers conversion is as important as your lens and sensor, the RX10 II features the high-speed BIONZ X processor for more natural details, more realistic images, richer tonal gradations, and lower noise while shooting photos and movies.
ZEISS® Vario-Sonnar® T* zoom lens provides a constant F2.8 large aperture throughout the 24-200 mm zooming range. Composed of 7 aspherical elements, this lens captures awesome close-ups and transforms movies and stills into works of art. Pro-style Manual Ring works as a zoom and aperture controller (with click sound on/off for silent operation), etc.
The RX10 II can record high-precision 4K movie data directly on a memory card inserted into the body while suppressing moiré and jaggies. A front-end LSI that handles mass volume data through full pixel readout at higher speed lets the camera suppress image distortion of moving subjects due to the rolling shutter phenomenon.

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RX10 III with F2.4-4 large-aperture 24-600mm zoom lens

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RX10 III with F2.4-4 large-aperture 24-600mm zoom lens

Sony DSCRX10M3B

The first 25x optical zoom lens in a RX series camera features 24-600 mm extra-wide-angle to ultra-telephoto zoom range in a bright F2.4-4 lens; Super-ED glass, ED glass, and aspherical lens elements to maintain excellent image resolution, contrast, and quality; and nine-blade aperture unit for outstanding depiction of bokeh background.
A large 1.0-type Exmor RS CMOS image sensor with about 20.1 effective megapixels achieves more captivating results, thanks to a stacked architecture that expands and speeds up signal processing, back illumination technology that increases light collection efficiency and reduces noise in shots taken at up to ISO 12800, and attached DRAM chip for the faster large-volume output that in-camera 4K super slow motion recording requires.
Record 4K movies with full pixel readout and no pixel binning, for the ultimate image resolution with less moiré and jaggies. A high-speed, front-end LSI that supports image processing greatly reduces "rolling shutter" (diagonal skewing) distortion, which is commonly seen in video footage of fast-moving subjects.
Along with great zoom coverage up to 600 mm , the RX10 III features 0.09 s high-speed AF. The system's subject detection algorithm accurately predicts the proper point of focus by assessing the subject before the shutter button is pressed halfway. The camera then focuses as soon as the button is pressed fully.

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RX10 IV with 0.03 s. AF/25x optical zoom

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RX10 IV with 0.03 s. AF/25x optical zoom

Sony DSCRX10M4B

This 25x optical zoom lens features remarkable 24-600 mm extra-wide-angle to ultra-telephoto range plus macro capability, AA (advanced aspherical) and ED (Extra-low Dispersion) glass elements, ZEISS® T* Coating, and large F2.4-4 aperture. These help the camera to provide high optical performance for high resolution and beautiful bokeh.
315-point focal-plane phase-detection AF provides for extraordinarily fast, precise autofocusing and tracking. Furthermore, the 20.1MP (effective) 1.0-type stacked CMOS image sensor with DRAM chip enables up to 960fps super slow motion shooting and up to 1/32000 s super high speed Anti-Distortion shutter.
Achieving processing performance beyond its predecessor, the new BIONZ X image processing engine is remarkably reliable at capturing fast-moving subjects and continuous shooting of up to 24fps . Its newly developed image processing algorithm lets you capture high-quality images with less noise all across the sensitivity range while maintaining natural details.
For its RX10 series camera debut, Fast Hybrid AF is capable of lightning-fast 0.03 s autofocusing response. This groundbreaking AF system seamlessly integrates the superlative speed and tracking of focal-plane phase-detection AF plus the high accuracy of contrast-detection AF, and boosts the camera's capabilities to focus, track, and capture sharp, clear still images of subjects in all situations, even in the middle of fast, dynamic action.

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RX1R Professional Compact Camera with 35 mm Sensor Black

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RX1R Professional Compact Camera with 35 mm Sensor Black

Sony DSCRX1B

A new world of high-quality images is now available with the 24.3 MP effective 35 mm full-frame sensor, an ISO range of 100-25,600, and a sophisticated balance of high resolving power, gradation, and low noise. The BIONZ® image processor allows up to 5 fps high-speed continuous shooting and 14 bit RAW image data recording.
A remarkable feat of engineering, Sony has packed a 35 mm full-frame sensor, normally found in large DSLRs, into a compact camera body. Offering a classic design with an intuitive, user-friendly operation, the compact, palm-sized dimensions mean you can carry it anywhere and achieve image quality never before available in such a compact camera.
Full HD video at up to 50 fps (frames per second) with film-like effects, manual control, and audio input. For creative flexibility while shooting movies and stills, users can enter Program Auto (P), Aperture Priority (A), Shutter Speed Priority (S), or Manual Exposure (M) mode for manual shooting and exposure control. Enjoy clear sound recording and playback via a built-in stereo microphone and mono speaker. Additionally, an optional microphone can be plugged into the camera.
High speed continuous shooting at up to 5 fps lets you capture that elusive smile or incredible field-long pass; it's made possible by the BIONZ® processor and 24 megapixel sensor.

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RX1R Professional Compact Camera with 35 mm Sensor

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RX1R Professional Compact Camera with 35 mm Sensor

Sony DSCRX1RB

A new world of high-quality images is now available with the 24.3 MP effective 35 mm full-frame sensor, an ISO range of 100-25,600, and a sophisticated balance of high resolving power, gradation, and low noise. The BIONZ® image processor allows up to 5 fps high-speed continuous shooting and 14 bit RAW image data recording.
A remarkable feat of engineering, Sony has packed a 35 mm full-frame sensor, normally found in large DSLRs, into a compact camera body. Offering a classic design with an intuitive, user-friendly operation, the compact, palm-sized dimensions mean you can carry it anywhere and achieve image quality never before available in such a compact camera.
Full HD video at up to 50 fps (frames per second) with film-like effects, manual control, and audio input. For creative flexibility while shooting movies and stills, users can enter Program Auto (P), Aperture Priority (A), Shutter Speed Priority (S), or Manual Exposure (M) mode for manual shooting and exposure control. Enjoy clear sound recording and playback via a built-in stereo microphone and mono speaker. Additionally, an optional microphone can be plugged into the camera.
High speed continuous shooting at up to 5 fps lets you capture that elusive smile or incredible field-long pass; it's made possible by the BIONZ® processor and 24 megapixel sensor.

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RX1R II Professional Compact Camera with 35 mm Sensor

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RX1R II Professional Compact Camera with 35 mm Sensor

Sony DSCRX1RM2B

Great camera capabilities fit better than ever in your palm, with the compact RX1R II. Full-frame format compatibility and other state-of-the-art image sensor and processing innovations ensure breathtaking image quality. The bright fixed focal length lens embodies ZEISS® renowned optical integrity.
The 35 mm full-frame Exmor R® CMOS sensor provides for 42.4-megapixel resolution , sensitivity up to ISO 102400 , wide dynamic range, and low noise. The back-illuminated structure expands circuitry scale of a new copper wiring layer for 3.5 times faster data readout . The enhancements allow the RX1R II to deliver readout of images, AF response, and continuous shooting capability, all at high speed.
The premium-quality ZEISS® Sonnar T* 35 mm F2 lens with maximum F2 aperture features a proprietary AA (advanced aspherical) lens element and minimal lens unit movement that allow the lens barrel to be very light and compact. The lens and sensor imaging plane are calibrated to optimize resolution with clarity that's consistent throughout each image.
BIONZ X processes 42.4 megapixels of data from the 35 mm full-frame CMOS sensor to reproduce fine, realistic detail with noise reduced according to image area characteristics. This allows for fast, faithful depiction of nuanced light and texture. The fixed-lens design of the RX1R II also helps to optimize processing of image information for the lens and the sensor.

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CX405 Handycam® with Exmor R® CMOS sensor

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CX405 Handycam® with Exmor R® CMOS sensor

Sony HDRCX405B

Advanced image stabilization keeps footage blur-free, even when the recording circumstances or the user's hands are shaky.
Whether you're shooting movies or still images, the class-leading wide angle lens can help you capture more of landscapes shots and indoor scenes, when you don't have enough room to step back. Even without a wide conversion lens, selected camcorders shoot as wide as 26.8 mm (16:9 aspect ratio) in movie mode.
The high-bitrate XAVC S format is for videographers ready to take their work to the next level. Delivering incredible quality, XAVC S is built from the XAVC format used by professional filmmakers and broadcasters, while employing intelligent data compression to export consumer-friendly file sizes.
A versatile tool to streamline movie editing, Highlight Movie Maker offers several time-saving features. Add highlight markers to key moments while recording, and let the software automatically sync your transitions to your chosen soundtrack.

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CX440 Handycam® with Exmor R® CMOS sensor

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CX440 Handycam® with Exmor R® CMOS sensor

Sony HDRCX440B

Advanced image stabilization keeps footage blur-free, even when the recording circumstances or the user's hands are shaky.
Whether you're shooting movies or still images, the class-leading wide angle lens can help you capture more of landscapes shots and indoor scenes, when you don't have enough room to step back. Even without a wide conversion lens, selected camcorders shoot as wide as 26.8 mm (16:9 aspect ratio) in movie mode.
The high-bitrate XAVC S format is for videographers ready to take their work to the next level. Delivering incredible quality, XAVC S is built from the XAVC format used by professional filmmakers and broadcasters, while employing intelligent data compression to export consumer-friendly file sizes.
More shots means more interesting editing. Connected cameras can easily record footage from a variety of angles, whether mounted directly to the HDR-CX440 or triggered wirelessly. Multi Camera Control makes it easy to sync shooting settings on all devices.

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68 A-mount Camera with APS-C sensor

Sony ILCA68

A 79-point phase-detection AF system (including 15 cross points) has points widely placed within the most frequently used central area of the frame. It keeps tracking and fast autofocusing on a moving subject.
High performance in tracking moving subjects to enable continuous autofocus even during continuous shooting at 8fps .
Autofocus performs well in low-light conditions, with as little light as EV -2, which is equivalent to a moonlit night where the naked eye has difficulty seeing objects.
For autofocusing, you can choose from Wide, Zone, Center, Flexible Spot, Expand Flexible Spot, and Lock-on AF area mode, which allows precise focus tracking of a subject by optimizing target frame size and ensuring use of the optimal AF point.

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68 A-mount Camera with APS-C sensor

Sony ILCA68K

A 79-point phase-detection AF system (including 15 cross points) has points widely placed within the most frequently used central area of the frame. It keeps tracking and fast autofocusing on a moving subject.
High performance in tracking moving subjects to enable continuous autofocus even during continuous shooting at 8fps .
Autofocus performs well in low-light conditions, with as little light as EV -2, which is equivalent to a moonlit night where the naked eye has difficulty seeing objects.
For autofocusing, you can choose from Wide, Zone, Center, Flexible Spot, Expand Flexible Spot, and Lock-on AF area mode, which allows precise focus tracking of a subject by optimizing target frame size and ensuring use of the optimal AF point.

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77 II A-mount camera with APS-C sensor Black

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77 II A-mount camera with APS-C sensor Black

Sony ILCA77M2

Upgraded Exmor® CMOS sensor enhances sensitivity and reduces noise by filling gaps between on-chip lenses. Sensor offers 20% higher sensitivity than the previous model.
Enhanced processing engine handles enormous amounts of sensor data to allow very high-speed shooting of superb, low-noise images.
Newly developed AF system with 15 cross-sensors for accurate, nonstop autofocus-effective with viewfinder or live view on LCD.
Shoot 1920 x 1080 video with full-time AF tracking of moving subjects: now with 60p/24p progressive shooting for cinematic results.

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